Gender Communication Essay

Ladies are ceaselessly pounding against an unattainable rank and furthermore their headway is generally frustrated by an advancement bottleneck in the center administration and a clingy floor. As indicated by an ongoing exploration on an examination of professions from various workers, it was discovered that the paces of advancement for men from the beginning of their vocations to senior administration was higher when contrasted with ladies who began at a similar level. Dominant part of men were elevated when contrasted with ladies who had identical experience and instruction. This has unfavorably influenced sexual orientation correspondence by method of terrorizing whereby the ladies are left inclination second rate (Ivy, 28). I picked this point with the goal that I can fathom profoundly on the impacts of discriminatory constraint and clingy floors way to deal with correspondence, and how it is identified with sexual orientation correspondence. Information about this theme would enough set me up for the world since I would be proficient on the best way to deal with different parts of my life which incorporate my working environment and my connections. I came to find that the discriminatory limitation and clingy floors issues had just been learned at a significant level particularly at the highest point of the administration. Ladies are possibly elevated to extremely top positions just on the off chance that they have effectively endured at the center administration level (Wood, 157). From my indisputable exploration I found that there is typically a story that is men ruled by the men with respect to advancements. Shockingly for ladies, it is very hard to infiltrate through this floor because of the way that there is a great deal predispositions towards ladies advancements. Men are effortlessly advanced while for ladies, they need to show capacities past sensible uncertainty that they merit an advancement. I discovered that there is additionally the test of a mid-level bottleneck towards ladies which obviously preferred men. This idea guaranteed that couple of ladies were advanced from the mid-level administration to senior administration. This implied a ton of ladies were stuck at the mid-level administration and they didn't advance further from this level. In any case, this was not same case with men who had comparable accreditations to the ladies paying little mind to both genders having comparable capabilities scholastically andâ experience (Krolokke and Ann, 58). I was profoundly astonished by the previously mentioned discoveries and I needed to ask myself different inquiries about the subject. I despite everything have not comprehended where there ought to be that bias towards ladies yet there is a governmental policy regarding minorities in society with respect to ladies. I am yet to build up compelling answers for the connection between difficulties of sex correspondence compa rable to the discriminatory constraint and clingy floors way to deal with correspondence. Various regions should be explored completely with the goal that the connection of the two perspectives are comprehended and practice exactly. Difficulties that face the two perspectives ought to be managed through agreement so that there can be a success win arrangement where the two players, that is the male and female live and work in concordance (Wood, 159). Taking everything into account, I wish to firmly propose that the sexual orientation balance perspective ought to be drilled and ladies ought to viably be given equivalent open doors like their male partners. Sexual orientation correspondence should be a two way traffic and both the male and female ought to have equivalent chances to communicate. The hindrances that make the discriminatory constraint and clingy floors way to deal with correspondence ought to be annihilated. Everybody ought to be given equivalent open doors for concordance between both genders to win. Works Citied Ivy, Diana K. Genderspeak: Personal Effectiveness in Gender Communication. Boston: Pearson Education, 2012. Print. Krolã ¸kke, Charlotte, and Ann S. Sã ¸rensen. Sexual orientation Communication Theories and Analyses: From Silence to Performance. Thousand Oaks, Calif. [u.a.: SAGE, 2006. Print. Wood, Julia T. Gendered Lives: Communication, Gender, and Culture. Belmont, CA: Thompson/Wadsworth, 2008. Print. Wood, Julia T. Gendered Lives: Communication, Gender, and Culture. Boston, MA: Wadsworth/Cengage, 2013. Print.

Relationship between United Arab Emarits and expo exhibition Term Paper

Connection between United Arab Emarits and expo presentation - Term Paper Example This exertion that it utilizes has so far been showed at the World Expo in ongoing decades. She has taken up the Mega occasions in characterizing and passing data on their countries image in that method of catching both the global everywhere and promoting its outside public’s intrigue. Strategy While there is by all accounts a slight distinction between item marking and country marking, the guideline in calculated can be grasped to Country’s picture. Expo marking are significantly clear in the plan of national structures in techniques concerning national picture. In this idea, the utilization of brand information to investigate visitors’ answers at the UAE Expo alludes to sensations, emotions and social reactions. This is as per Hayden (2012); also, explicitly to the United Arab Emirates Expo, investigators expanded the present conversation in the UAE’s rise and its delicate force suggestions from a particular perspective. Given the idea of the seven state s as far as political framework and the way in which most nations on the planet consider popular government, the expo in the UAE gives the nation a stage to show the degree with regards to which it has moved as far as money related influence. Moreover, the Arab uprising that influenced most nations in the Arab world lead to global spotlight on United Arab Emirates as a nation. This center can be dismissed if the nation centers and show its own picture in such a global occasion. This can be accomplished from numerous points of view however above all by the quantity of guests seeking such an occasion offering vision to the nations culture and political situating. Such a significant occasion may give a not anticipated that open door should this rich State to convey an assembled comprehensive tact at the occasion of a very much joined in and sorted out Expo (Wang, 2008). The world has explicitly put UAE in the cutting edge in helping the least evolved nations and helping them in the tre atment of human rights and migration work. This Expo furthermore would furnish the nation with that significant and uncommon opportunity to completely advance the possibility of World tact in living with the occasions .Later on in the end putting a thorough strategy which thus help in making another period of Diplomacy to United Arab Emirates. As indicated by Merkel (2014) World Expo is currently a thought as a road to improve open strategy and to get to different nations and world associations, it likewise demonstrates the hosts nation powers both financially and strategically, This Expo display may wind up aiding in improving participation and merging existing channels of collaboration. What to place in a Pavilion The plan and substance of any structure impersonates the encompassing and the way of life. A Pavilion in this way ought to have data on the individuals of UAE in addition to their source and history also. It ought to be joined by recordings indicating their way of life o n the previous occasions of Bedouin and others majoring on oil revelation. The other striking element of the Pavilion is the emphasis on characters engaged with the two games and efficient Sheik Mansour receptacle Zayed Al Nahyan who claims English huge spending chief group club Manchester City, and these are vital and dependent upon a solid brand. Joined Arab Emira

Export Practices and Management

Question: Expound on theExport Practices and Management. Answer: Presentation The accompanying task is a paper that centers around the impact of the dark market upon the Apple's approved wholesalers in China. It further focuses on the viewpoints of the individual Chinese buyers. It is seen that the exchanging of the dim market is a continuous issue that is influencing the matter of the approved association as their image esteem is diminishing at a quick rate. Individuals are quicker about buying an item from the dim market as it empowers the clients to purchase carried items at a less cost. Then again, it is additionally observed that the dark market has certain favorable circumstances for the individuals having a place with the low-salary gathering. The Apple since, it gets hard for the individuals to buy such exorbitant telephones that ar makes it (Wei, Y.S., Samiee, S. what's more, Lee, 2014). In this manner, the individuals could purchase a similar item which is carried and henceforth at an exceptionally low cost. Then again, the paper further clarifies th e reasons that made the event of the dark market and its effect upon the approved vendors of the Apple Inc, the makers and the customers. Body It has been seen that it isn't generally the electronic items that are sold in the dark market, yet it is likewise the selling of vehicles, extravagance merchandise and another sort of items are finished exchanging. A few reports are discovered which asserts that there is lost approximately billion RC that an IT organization needed to experience a misfortune. Everything occurred because of the PC related items that were being gone through the dark market. In this way, at each case, the approved vendors of the association endure a misfortune rate (Lee, C.L., Stevenson, S., and Lee, 2014). Essentially, the apple association additionally experiences a similar issue when its items are gone through the dim market. This carrying will in general make harm in the relationship that is shared between the clients and the association and the brand nature of the items diminishes because of this reason. In this manner, the group could follow their dispersion with the sequential number following to such an extent that these issues don't influence the altruism of the associations (Felman, et al. 2014). A few reasons are made to the event of the dark market, for example, the items are sold at an extremely less cost. Subsequently, it will in general pull in the clients at a bigger range. It is on the grounds that, the clients could buy the marked item at a truly moderate value, which they would not have the option to purchase from the approved sellers of the association. Hence, the obtaining of the merchandise turns out to be extremely simple for the individuals. Alongside that, it will in general spare the hour of the residents to arrange the item and afterward to buy it including the administration charge and the delivery charge (Lustig, N., Pessino, C. also, Scott, 2014). In any case, in the dark market, the individuals would have the option to buy the privilege in brief timeframe and in less costs, which they can't, from the approved vendors of the association. Then again, it is additionally observed that the dark market likewise adds an incentive for the association to make the offer of the item to occur in an augmented way with the end goal that they could increase a high estimation of the products in the market. Then again, this would additionally make the clients purchase a greater amount of the items from the dim market at a lower value (Wu, J.C., and Xia, 2016). The effect that dark market has upon the approved seller of Apple is that the evaluating security of the items is harmed and there is a contention with the costs in the immediate offer of the merchandise. Then again, the chance of disappointment being made among the clients because of the absence of nature of the items. Then again, it is additionally observed that the interest for the item likewise goes down and there is an abatement in the brand name of the item in the market. Then again, the hindered that is seen in the acquisition of such item is that there is no guarantee given on the items. Hence, on the off chance that the item seems to abandon then the client couldn't do anything with respect to the item. In this manner, for such an explanation it is smarter to buy such electronic merchandise from the primary market and the lawful distributer (Yin, 2016). End It could be finished up from the conversation that is expressed over that the dim market is a progressing issue that is causing a terrible effect upon the genuine or approved sellers in the market. It is seen that the cost estimation of the items continue diminishing in the market and the brand of the item likewise gets influenced because of the expansion managing of the items in the dark market. Simultaneously, it is seen that there are a few focal points that are seen which are related with the dark market. The cost being low there are open doors for the clients to buy a greater amount of the items from the dark market. In addition, gadgets gadget assumes the indispensable job in the dark market, where the clients at a low cost could acquire the marked items. This medium further empowers the clients to set aside their cash, time and help them to maintain their attention on the principle game (Cl, S., Cataldi, A. what's more, Zoppoli, 2015). Together, with this, one might say that the dark market makes numerous benefits from the appropriation of the pirated results of the marked association. Then again, it is likewise considered as illicit as it contains the shrouded items and henceforth could be a wrongdoing for the clients who are buying it from the dim market. Along these lines, such items so not ensure a decent quality, consequently, the slack in the quality affirmation would stay there with the items that are bought by the clients from the dark market (Aghdaie, M.H., Zolfani, S.H. also, Zavadskas, 2013). Reference List Wei, Y.S., Samiee, S. also, Lee, R.P., 2014. The impact of natural authoritative societies, showcase responsiveness, and item procedure on firm execution in a rising market.Journal of the Academy of Marketing Science,42(1), pp.49-70. Felman, J., Gray, S., Goswami, M., Jobst, A.A., Pradhan, M., Peiris, S. what's more, Seneviratne, D., 2014. ASEAN?5 security showcase advancement: Where does it stand? Where is it going?.Asian?Pacific Economic Literature,28(1), pp.60-75. Wu, J.C., and Xia, F.D., 2016. Estimating the macroeconomic effect of financial strategy at the zero lower bound.Journal of Money, Credit and Banking,48(2-3), pp.253-291. Yin, M.S., 2013. Fifteen years of dim framework hypothesis examine: an authentic survey and bibliometric analysis.Expert Systems with Applications,40(7), pp.2767-2775. Cl, S., Cataldi, A. also, Zoppoli, P., 2015. The legitimacy request impact in the Italian force advertise: The effect of sun based and wind age on national discount power prices.Energy Policy,77, pp.79-88. Aghdaie, M.H., Zoltan, S.H. also, Zavadskas, E.K., 2013. Market fragment assessment and choice dependent on the utilization of fluffy AHP and COPRAS-G methods.Journal of Business Economics and Management,14(1), pp.213-233. Lustig, N., Pessino, C. also, Scott, J., 2014. The effect of charges and social spending on disparity and destitution in Argentina, Bolivia, Brazil, Mexico, Peru, and Uruguay: Introduction to the uncommon issue.Public Finance Review,42(3), pp.287-303. Lee, C.L., Stevenson, S., and Lee, M.L., 2014. Prospects exchanging, spot value unpredictability and market productivity: proof from European land protections futures.The Journal of Real Estate Finance and Economics,48(2), pp.299-322.

Philadelphia Students SAT Test Scores May Be Affected by Printing Error

Students put in a ton of effort to get ready for the SAT. Some want to boost their verbal scores, some focus on sharpening writing skills, and others work with a one-to-one tutor in a full test prep program. Either way, test day is the culmination of many hours of preparation. So when the College Board announced there was an error on the June 6, 2015 SAT test's instructions, it is understandable that many students were disappointed and worried about how their scores would be impacted. The College Board reached out to test takers after discovering the error. It turns outthat the printed instructions given to students for two of the sections were incorrect, but that the proctors administering the test had correct information. This caused confusion on how much time students had to complete those sections. Take a look at one Philadelphia area student’s reaction in the video below. Currently, the SAT test has 10 sections, but only nine count toward the final score, the tenth being an experimental section. Ultimately, the College Board determined that they could eliminate two of the scored sections and count the remaining seven scored sections as a valid score. â€Å"Admission directors from across the country have told us they have full confidence in those scores and will view them just like scores from any other SAT administration,† the College Board stated. As shown in the video, that solution isn’t satisfactory to all students and parents. Students who took the test in June will be permitted to retake the test in October free of charge. For more information from the College Board on the testing error, click here. Related Article: Why Students in the Class of 2017 Should Not Take the New SAT Exam

The Great Kanto Earthquake in Japan, 1923

The Great Kanto Earthquake, also sometimes called the Great Tokyo Earthquake, rocked  Japan  on Sept. 1, 1923. Although both were devastated, the city of Yokohama was hit even worse than Tokyo. The quakes magnitude is estimated at 7.9 to 8.2 on the Richter scale, and its epicenter was in the shallow waters of Sagami Bay, about 25 miles south of Tokyo. The offshore earthquake triggered a tsunami in the bay, which struck the island of Oshima at a height of 39 feet and hit the Izu and Boso Peninsulas with 20-foot waves. The north shore of Sagami Bay rose permanently by almost 6 feet, and parts of the Boso Peninsula moved 15 feet laterally. Japans ancient capital at  Kamakura, almost 40 miles from the epicenter, was inundated by a 20-foot wave that killed 300 people, and its 84-ton Great Buddha was shifted by roughly 3 feet. It was the deadliest earthquake in Japanese history. Physical Effects The total death toll from the earthquake and its aftereffects is estimated at about 142,800. The quake struck at 11:58 a.m., so many people were cooking lunch. In the wood-built cities of Tokyo and Yokohama, upended cooking fires and broken gas mains set off firestorms that raced through homes and offices. Fire and tremors together claimed 90% of the homes in Yokohama and left 60% of Tokyos people homeless. The Taisho Emperor and Empress Teimei were on holiday in the mountains, and so escaped the disaster. Most horrifying of the immediate results was the fate of 38,000 to 44,000 working-class Tokyo residents who fled to the open ground of the Rikugun Honjo Hifukusho, once called the Army Clothing Depot. Flames surrounded them, and at about 4 p.m., a fire tornado some 300 feet tall roared through the area. Only 300 of the people gathered there survived. Henry W. Kinney, an editor for  Trans-Pacific Magazine  who worked out of Tokyo, was in Yokohama when the disaster struck. He wrote, Yokohama, the city of almost half a million souls, had become a vast plain of fire, or red, devouring sheets of flame which played and flickered. Here and there a remnant of a building, a few shattered walls, stood up like rocks above the expanse of flame, unrecognizable†¦ The city was gone. Cultural Effects The Great Kanto Earthquake triggered another horrifying result. In the hours and days following,  nationalist  and racist rhetoric took hold across Japan. Stunned survivors of the earthquake, tsunami, and firestorm looked for an explanation or a scapegoat, and the target of their fury was the ethnic Koreans living in their midst. As early as mid-afternoon on September 1, the day of the quake, reports, and rumors started that the Koreans had set the disastrous fires, were poisoning wells, looting ruined homes, and planning to overthrow the government. Approximately 6,000 unlucky Koreans, as well as more than 700 Chinese mistaken for Koreans, were hacked and beaten to death with swords and bamboo rods. The police and military in many places stood by for three days, allowing vigilantes to carry out these murders in what is now called the Korean Massacre. Ultimately, the disaster sparked both soul-searching and nationalism in Japan. Just eight years later, the nation took its first steps toward World War II with the invasion and occupation of  Manchuria. Resources and Further Reading Mai, Denawa. â€Å"Behind the Accounts of the Great Kanto Earthquake of 1923.† The Great Kanto Earthquake of 1923, Brown University Library Center for Digital Scholarship, 2005.Hammer, Joshua. â€Å"The Great Japan Earthquake of 1923.† Smithsonian Institution, May 2011.

Nicholas Sparks His Life, Literature, and Impact on...

â€Å"I am nothing special, of this I am sure. I am a common man with common thoughts and Ive led a common life. There are no monuments dedicated to me and my name will soon be forgotten, but Ive loved another with all my heart and soul and to me, this has always been enough.† That is a quote from The Notebook, a famous book written by Nicholas Sparks in 1996. This quotation inspires people to have faith that love is the only thing in the world that they need. They need not have prosperity or fame. They simply need an individual to love with all their hearts for all eternity. The world is a place where love seems to somehow find its way through in the most difficult of times. Nicholas Sparks is a dedicated author, father, husband, and donor†¦show more content†¦Nicholas Sparks was raised as a Roman Catholic with his older brother and younger sister Danielle, who died at the age of thirty-three (â€Å"Literature.wikia.com† 1). Nicholas Sparks is clearly intellig ent based upon the language he uses in his books, but upon further research it was determined that Sparks was valedictorian of his class and accepted a full ride athletic scholarship to Notre Dame (â€Å"Literature.wikia.com† 1). While studying there, Sparks met his future wife, Catherine Cote, on spring break from college and married her a year later (â€Å"Biography.com† 1). However, their happy wedding was short lived. Just six weeks after the wedding, Sparks’ mother was killed in a tragic horse riding accident (â€Å"Biography.com† 1). Despite the life changing events, life kept churning around. Sparks still needed to pay the bills and care for his newborn son, Miles. This is when Sparks started working on the manuscript for The Notebook (â€Å"Biography.com† 1). This was his big breakthrough. The Notebook was his first published novel and perhaps his most famous. The Notebook is a heart wrenching romantic novel that shows two teenagers, Allie and Noah, finding summer love that might possibly be something more. After fourteen years of separation, Allie and Noah finally come back together, but things have changed in the past years. Allie is engaged to a well-to-do lawyer and Noah has just spent the past few years at war. Despite the ring on Allie’s finger, there is aShow MoreRelatedLiterature and Politics the Impact of Dostoevsky9582 Words   |  39 PagesLITERATURE AND POLITICS: THE IMPACT OF FYODOR DOSTOEVSKY Dostoevsky and the Legend of the Grand Inquisitor, by Vasily Rozanov. Translated and with an Afterword by Spencer E. Roberts. Ithaca and London: Cornell University Press, 1972. Pp. xi. 232. $12.50. Political Apocalypse. A Study of Dostoevskys Grand Inquisitor, by Ellis Sandoz. 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Marks and Spencer Retail Store Marketing Strategy In Uk

Question: Need to make a project on the Marks and spencer. Which is an retail store of uk. You will be assessed on your ability to: 1. Within a potential future economic scenario, critically evaluate the companys strategies for sustainable competitive advantage, segmentation (including targeting and positioning) and branding 2. Using the same future economic scenario, critically evaluate the potential impact of the companys strategies on customer behaviour 3. Identify and critically assess opportunities for growth within the organisations MACRO environments 4. Make clear links to the marketing theory that underpins your work 5. Write a logical, well-presented and accurately referenced piece of work Answers: 1. Brief summary of economic factors As per the economic factors, Marks and Spencer was of the view that the company should not decrease its prices during or at the time of seasonal festivals such as Christmas. It is important and relevant that this strategy was effective and consumers know that they could not only grasp the retail products offered by Marks and Spencer at low cost but also get offers and discounts from the company. Thus, Marks and Spencer did not focused into consideration in the public level goals and strategies. The economic recession in the year 2009 set the economy struggling for growth and development but it also has focused on dealing with them successfully. Thus, consumers are optimistic and the operations of the company are booming. UK is the major hub of e-commerce where customers are not stuck to local retailers but also to the external tourists that develops the business in a diverse trend. Currently the company is very uncertain and it increasingly impacts the sales of the retail if people do not have sufficient amount to purchase the products. Marks and Spencer recently launched the 20% of wine to keep up with the competitors. This had to change the market at the time of recession. 2. Potential impact on marketing strategies Marketing strategies help to achieve the long term strategies for the organization with respect to the resources in the challenging environment. It needs to meet the requirements of the organization. (Baker Hart, 2007) Competitive advantage The company enables market development strategy that helps to enhance the global presence. It has huge potential for the sales of the company. It can meet with financial results. With the help of competitive advantage, Marks and Spencer pursue product development strategy that needs to develop products with respect to cultural aesthetics and its presence. (Beamish, 2008) The company enables to enhance strong global presence and due to low cost structure, Marks and Spencer can focus on strong and positive financial goals. To achieve the long term success, Marks and Spencer needs to focus on continuous product development strategy. It should deal with proper rewards and recognitions of local patterns and trends which are vital. It cannot achieve the long term goal of competitiveness in the market. Thus, the company needs to focus on global strategy. It also sells a broad range of products. The company is mainly a retailer store in UK of clothing market. It avail new opportunities and create a competitive advantage from the assets and competencies of organization. (Bunston, 2008) The company seeks to hire talented people in terms of employees. The competitive advantage and its sources such as cost, differentiation and strong workforce, effective knowledge management serves as a great asset to an organization. It seeks competitive advantage with cost and leadership strategies. Marks and Spencer come up with new strategies such as remain competitive and sustainable. Competitive advantage can be achieved with strong offerings and high values to customers. It is increased through higher values to customers and it justifies high pricing. The major key asset is its employees and the company face challenges in terms of finding the best from its people. Marks and Spencer use the source of competitive edge as its employees and it has strong reputation that concentrates on customer services. Competent and talented employees use their talents and knowledge to survive with the company. The human resource department in the company seeks to attain the competitive edge by strategic deployment of strongly committed people. It can use their skills to meet structural, cultural and personnel tools and techniques. Some techniques such as equal opportunities of employment produces diverse work force and diversity increases skills and potential of the company that are needed in the era of globalization. (Doyle, 2008) To retain the edge of competition, it is important to succeed in the work place. The diverse and talented employees in an organization help to lead the goals successfully. Effective resources of management enhance sustainability and takes decision making. This can be important to improve the excellence of business and it helps the business to be more proactive. It has direct association with relationship building. The company also develops effective knowledge management strategy to turn their ideas into innovative products and services. Social media provides cost effective marketing options and helps to communicate with the customers. (Kumar, 2001) Segmentation, targeting and positioning Targeting: Marks and Spencer specially targets the UK market. In UK market, the target is for 95% of the population within 30 minutes of line MS store by the end of 2015. They will increase the simply food stores within the country and the customers need to fulfill the needs in the local area. (Desanto, 2010) Market segment is the division of market into different group of customers with similar needs of product needs. It identifies the need and display proper responses to marketing actions. The purpose of market segmentation is to deal with the resources and it helps to meet the needs of customers. The concept of market segmentation is called as product differentiation. It helps to adapt the concept associated with product differentiation. Marks and Spencer targets especially the young people and meet the needs of the customer. They attract a younger female segment into their store and compete directly with respect to offerings and this may appeal to multiple market places. This is based on multiple applications of product and greater variability of customers. It also attempts to meet the needs of the customers. Different approaches of segmentation in marketing are important and the marketer considers essentially the same. (Hackley, 2009) Segmentation is the market division of people having likes / dislikes with respect to tastes and preferences. MS determine the market and targets the market with the approach of different criteria such as the clothing line helps to explore the market in a better way with the help of demographic and geographic as well as psychographic profile. (Hallbauer, 2008) Demographics: In clothing, women are targeted by the company MS and the company satisfies the market segment of every age group. Usually the company targets the age group of women above 20 years of age. Teenage girls also look for colorful clothing as they are more conscious for their styles. Their tastes have changed due to role models and media has played a great role in changing their needs and demands as per the modern world. (Kumar, 2008) Psychographic: The social class and personalities are same but there are different lifestyles. The buying behavior of consumers can be known through the transaction and it helps the marketers to provide better products for a targeted market. Geographic segment: The major geographic segment includes 337 stores in 41 territories internationally. It segments the market geographically such as developing stores in territories and follows the approach of consistent packaging and it is easy for consumers for shopping. Climate will be rainfall, wind, humidity and the target customers of MS change their patterns and trends as per the climate. The pattern of business deals with the season. (Lancaster Withey, 2007) Behavioral segmentation: The premium customers of Marks and Spencer are its regular customers. Customers come back to Marks and Spencer because they are satisfied with its clothing. Regular customers are important to remain profitable in the business because they have the power to pay more and gather more products. Loyal customers will help the company to increase the sales. With respect to the branded products, strong image could be maintained. Marks and Spencer gets full confidence and faith from customers with the emphasis on low cost strategy with high quality. Positioning: Marks and Spencer has positioned itself as a premium brand in the supermarket industry. It offers the premium price for customers as customers have the willingness to pay a premium price for this brand and they set their prices with the approach of premium brand perception in the minds of the consumers. (Wheelen Hunger, 2008) Branding Various forms of branding by Marks and Spencer include various mediums such as advertising and promotion. It should involve in heavy advertisements and different channels such as: Television: This is the successful way to reach the target market and it should focus on dealing with strong viewership. The company could catch the eyes of consumers with the graphics and images as well as famous celebrities for proper recognition. Print advertisements: Newspapers are the most popular forms of advertising. The company can focus on female magazines and it will help to deal with the middle upper class women who are interested in fashion. Television based brochures and rate of circulation plays an important role. (Marks and Spencer group Plc, 2008) The company developed the plan of brand strategy for three years that help to drive the multi-channel globe. It allows customers to use the catalogue, brochures and magazines. The company strongly positioned with respect to the improvement of operational delivery and it focuses on quality and value with regards to choice. It is based on communication strategy with respect to the long term commitment to quality. The TV campaign has been the major sense of scale and it has been committed to remain more sustainable that helped to reinforce the credentials. The company develops the brand equity and it maintained the price and advertising. (Donelly, 2015) Marks and Spencer uses face book to involve their customers and they share recipes and expand as well as develop the multichannel strategy. The tagline exclusively for everyone is used that has become the brand message for the company. Thus, advertising involves multiple uses of communication sources and people pay for the products and services of brand name. It influences customers with advertising. (MacDonald, 2011) 3. Potential impact on customer behavior and changes The concept of Marks and Spencer establishes as a reliable retail market across the world. It integrates to adopt new innovation and consumer preference and taste is the major concerns of marketing for the retail segment. It is dependent on primary survey and is designed on the basis of theoretical knowledge of consumer needs and preferences. It also offers an insight for the process of consumer preference. The buying behavior of customers depends upon the relationship of individuals with respect to the marketing mix strategies. The income and the factors such as social cultural factors help to play a significant role on consumers buying behavior. It provides the outfit for every segment and there are variety of products with regards to different pricing and quality. (McElhatton, 2009) Therefore, there is high awareness of brand and customers help the company to focus on the large base of global market. The company is a leading fashion retailer in global market place. It targets multi-segment people and they have multiple outfits for every gender. The organization does not focus on narrow strategy of marketing. It provides economic cost as well as premium rate clothes. Marks and Spencer has a strong market share in ladies products and they targets people of medium as well as upper class people. Thus, the organization targets the consumers of all genders. Product positioning strategy has been implemented by the organization. It successfully helped to retain the old customers. They also have high quality to develop the large base of customers. (Morris, 2008) People of every segment of middle and high level income are the target people of Marks and Spencer. It has adopted the change of trends and patterns of fashion industries in terms of mass segmentation. The customer of MS looks for innovative products and latest designs as per the fashion in the market. Thus, the company changes the pattern and designs according to the taste and needs of consumer. For example: In case of summer, customers prefer cotton and short dresses, similarly, in case of winter, they prefer complete clothes in a woolen pattern. This way, their trend change and for casual wear, they prefer simple clothes, for festival occasion, they prefer ethnic pattern and company designs as per their requirements so that the customers can be happy and satisfied. The customer is changing and the opportunity that came from the internet and changing behavior of customers, it brings strong revolution for MS and other clothing retailers. (Newman Cullen, 2002) 4. Opportunities in the macro environment Social factors: Consumers tastes preferences and life style changes with time. It presents both the threats as well as opportunities. Consumers in the UK have ability of being loyal to one brand as per the quality of products. With the competitive rates, there are sudden changes when compared to the competitors. Consumers have huge preferences for styles and trends that present the strong market share for the company. This denotes that consumers in UK retail industry have high value of money. People live longer that means they can spend more during the lifetime. The major customers are aged people and young people. This way, it presents a strong opportunity for Marks and Spencer. Technological factors: The internet has been the powerful and strong source of selling channels. It is assumed that online retail sales have increased and reached the position of revenues. MS online sales also generated the goal to increase the revenues. The mobile phone shopping is taking off and there is a need of growth in the recent years. This comes with the clear goals and opportunities. (Sinkovics Ghauri, 2009) Advantages The company can take advantage of these factors and become competitive in the market place. With the changes in the consumer tastes, internet is used as an online shopping outlet and increases the scope of e-commerce. It improves flexibility and become competitive in the market. The company can gain market share with recent patterns and lifestyles. Media plays a great role in communicating fashion and price comparison to the consumers. MS needs to deal with the advanced technology and should introduce the products widely in the market such as online shopping facilities should be available to the consumers that will increase company revenues. It can also focus on determining the new fashion and trends in the different parts of the world. With the help of surveys, the company can deliver strong techniques to get the customers feedback and to fulfill their needs and demands. The company needs to make the strategy that offers more customers oriented product on less price. It should provide the multiple products at multiple prices with high quality and this way, it would be easy for the company to maintain the competitive edge. It can increase the competitive position through multiple products and services when compared to its competitors. This way, company can increase the opportunities and encourage laws in the political environment. The dynamic nature of the company also presents the major consumers that position with respect to the money. This defines they deal with preferences on problems of price over quality and other campaigns of marketing and advertising of the company denotes to be committing as they are employed icons of the country to spread the message of the brands. (Pride, et.al, 2009) The current strategy of Marks and Spencer is not very good and with respect to few changes, the company has to focus on dealing with the lost market share and customers. This way, the company can deal with high quality with respect to the achievement of customer satisfaction through quality service. (Williamson, 2013) 5. 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